TAM for Startups - Is the Juice Worth the Squeeze?
Total addressable market can be a big challenge for startups. Here is how to approach TAM with a bottom-up methodology.
#growth
2 posts
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The challenges with app marketing and distribution in 2017
App marketing has distribution and scaling challenges as a system. There are a tonne of supply constraints and demand scarcity economics which will impact the ability for newcomers to launch and distribute mobile applications. This is an except from a talk I gave at PGC Connects analysing the forces at play and potential routes to circumvent these.